Best Landing Page Software & Builders

Landing pages have allowed marketers to create more leads and sales online with hyperfocused pages that convert much better than any homepage.

With landing pages, you can capture lead data, build a newsletter and a ton of other things that we will discuss below.

Any online marketing campaign should be using landing pages to funnel your potential customers to buy your product.

In the last 5 years, companies have created software that makes it super to easy to create, optimize and manage landing pages online. In this article, we are going to look at the best landing pages and landing page builders online.

Rank Tool Free Trial? Rating Price Range
1 Unbounce Yes 5/5 $79-$399 SIGN UP
2 GetResponse Yes 5/5 $49-$99 SIGN UP
3 Clickfunnels Yes 5/5 $97-$297 SIGN UP
4 InstaPage Yes 4/5 $199 SIGN UP
5 Yes 4/5 $25-$199 SIGN UP
6 Landingi Yes 4/5 $15-$79 SIGN UP
7 Lander App Yes 3.9/5 $49-$99 SIGN UP

But first, let’s go more in-depth with what a landing page is.

What is a Landing Page?

A landing page can be on your website or it can be a separate, stand-alone page, that functions at the top of your funnel.

Your landing page should have a clear call to action that directs the user to take action. This could be things like:

  • Join Newsletter
  • Download Free Guide
  • Get a Free Sample
  • Watch Webinar
  • Get a Free Book

Plus many other CTA’s (call to action) that you can use to collect the user’s contact information.

This way, you can market to them multiple times and have direct contact with them to promote your products or services.

Landing page software builders make it really easy to create and manage your landing pages. You can add your own domain so it looks like it’s your page and you can even add conversion tracking and API integration.

Best Landing Page Software

So here is the best landing page software on the market today:

1. Unbounce

Unbounce is the ideal tool for business owners who are hoping to convert as many people as possible.

As its name suggests this piece of software is built to encourage your visitors to stay and make purchases instead of “bounce” off the page.

unbounce landing page software

So what makes Unbounce one of the leaders in its industry?

Well, it has drag-and-drop features which makes it extremely easy to use. Choose elements like images and text boxes from the menu and drag them into a section on your page. Then, edit these elements in any way you like.

Unbounce gives you the ability to create pages that are responsive. As mobile browsing continues to increase in popularity, it’s important that your website can be properly viewed on mobile devices. If your customers have a bad user experience when viewing your site from their phones then your conversion rates will suffer. This isn’t an issue with Unbounce.

unbounce builder page

One of the best things about Unbounce is that it gives you the ability to add any type of form you would like. This is extremely beneficial because you need data such as emails and other personal information. This helps with lead generation.

Another key feature of Unbounce is it’s A/B testing.

If you want to ensure that your conversion rates are high then it’s important that you split test your landing pages.

When you perform a split test with Unbounce, you simply copy the landing page that you’ve created and then make a simple change to the duplicate. The analytics will tell you the conversion rate and stats of each page. The tool even goes so far as to show you how much confidence it has in the better performing page.

Unbounce also features a large collection of pre-made landing page templates.

unbounce landing page builder

Sure, you could always start from scratch, but if you want to save time or don’t have much experience with designing a landing page you can rely on this tool to do it for you. These templates are voted on by other Unbounce users to determine which generates the most conversions.

You may also browse the templates by sorting them by industry or purpose.

While Unbounce is a remarkable tool it’s worth noting that it’s pretty pricey. In fact, the tool’s least expensive plan is $49 per month. The good news is that they offer a free 30-day trial so that you can make sure that it’s the best solution for your business.

And while the tool is intuitive, it gives you a walk-through tutorial of everything that you need to know.

2. GetResponse

GetResponse has over 300,000 customers and is used in more than 180 countries.

This company got its start as an email marketing service. However, with time, it’s become known for its all-in-one online marketing platform. Specifically, it automates day-to-day tasks such as conducting webinars, tracking visitor behavior, and conducting online surveys.

Among the most useful features of GetResponse is its ability to create landing pages.

GetResponse offers a landing page builder that gives you access to more than 150 templates. Not only that, but you also get free hosting for any page that you create, drag-and-drop features, and a large variety of page elements.

getresponse landing page templates

Another cool feature of GetResponse is that it offers over 5000 free Shutterstock images that you can include on your page.

This tool is primarily known for its email marketing service, so its no surprise that it makes it very easy for users to collect emails from their landing pages. GetResponse specializes in creating forms that are designed to capture leads at faster rates. And this is great in terms of growing your lists.

getresponse drag and drop landing page builder

Other key benefits include marketing automation, analytics, A/B testing, and this software comes with beautiful templates. You can also embed videos onto your landing page. The basic GetResponse plan is $25 per month.

3. Clickfunnels

ClickFunnels is designed specifically for entrepreneurs who are novices at creating digital marketing campaigns. This out-of-the-box solution doesn’t require any design or programming skills and can be set up in a matter of minutes.

clickfunnels landing page software

Clickfunnels is simple in that it’s designed to achieve three main goals: generating sales, generating leads, and running online events. To get started, you simply select the Add Funnels options and then you’ll be shown every available funnel type. Even if you’re not sure about what each funnel does, you can check out the video which explains how everything works. Then choose the funnel that you would like and select the Create Funnel option. You’ll be asked to name the funnel. Finally, ClickFunnels will generate pages for you based on the funnel that you select.

There are several things that make this landing page builder an excellent option. Not only is it easy to use but it integrates major payment and email providers. It offers beautiful templates and A/B testing. ClickFunnel provides its users with weekly webinars and great training materials. It offers a 2-tier affiliate program. There’s a 14-day free trial. Also, there are new features being added to this tool all the time.

example landing page clickfunnels

While Clickfunnels is easy to use it does have its flaws.

First, ClickFunnels doesn’t offer much in the way of customization. Ultimately, this means that no matter what changes you make or where it’s installed, it’s always going to look like a ClickFunnel landing page. Also, when compared to other tools, it’s on the expensive side. It starts at $97 per month.

If you’re a top-level marketer or someone who is in search of a lot of functionality, then this tool may not be for you. However, if you run a startup, sell courses or other content online and simply want to cut down on the amount of work you need to do, Clickfunnels is the perfect solution.

4. Instapage

Instapage is another great landing page creator. And it’s also one of the most affordable. Its basic option is priced at only $29 per month.

However, you could always use its free plan. Just keep mind that the free option is pretty limited.

Instapage is very similar to Unbounce. Its landing pages are responsive. It has drag-and-drop features that allow you to drag elements on to your page and edit them with just a few clicks. It also offers built-in A/B testing so that you can optimize your page for the maximum number of conversions.

instapage heatmap

However, this tool is not a carbon copy of Unbounce.

Instapage differs from Unbounce when it comes to simplicity. The Instapage page editor is easier to use. So if you don’t have much technical experience and don’t have the time to deal with the learning curve then this may be the ideal tool for you.

But if you’re someone who prefers to have more control and are interested in customization then Unbounce would likely be the better choice.

When you first log in to Instapage you’ll be given several options as it relates to your starting point. You could start by choosing an Instapage template or browse over 100 templates to find which best suits your needs. They’re categorized into thank you, click-through, lead generation, webinar, and mobile app pages.

Use the drag-and-drop features to edits the copy, images, and layout.

If you’re not interested in any of Instapage’s templates, you could start by purchasing a template from ThemeForest. There are over 100 templates offered in the ThemeForest marketplace. The average price range is around $18. If you don’t see any templates that you’re interested in on Instapage or ThemeForest, you could choose to work on a blank page. This way you can get the exact look you have in mind.

instapage landing pages

Once you’ve created the perfect landing page, you can choose how you want to publish it. You can either publish your page on Instapage’s domain or you could choose a custom domain. If you choose the custom domain option, you’ll be able to publish the landing page directly to your website by connecting your domain to your Instapage account. You don’t have to do this every time you publish a new landing page–only once per domain.

Instapage also offers a WordPress plugin that allows you to sync the page from your account to your website.


While Unbounce markets itself as a company that helps you to stave off bounces, Leadpages markets itself as the top landing page builder in the industry. And honestly, when you take a good look at its features, it’s easy to understand why. There’s hardly any other software like it.

leadpages banner

This tool has an endless list of features that will allow you to build amazing landing pages, fast.

It offers built-in payment systems that can help you to ensure that your stores are running as efficiently as possible. The tool offers themes that are optimized specifically for tablets and mobile.

Leadpages users have access to drag-and-drop functionality, A/B testing, and an almost unlimited amount of integrations. And if you want to capture more leads, feel free to use its lead-capture popups and SMS marketing capabilities. This list of features barely scratches the surface of what Leadpages can do. So if you’re searching for a tool that is jammed pack with features this is the one.

You can experiment with Leadpages by using its trial versions. Each plan offers a free trial and the best thing about this is that you can try each pricing plan to figure out which actually fits your specific needs. When you compare Leadpages to other landing page creation tools it’s actually one of the cheapest when paid annually. The basic annual plan is just $15 per month.

lead pages software review

It’s worth mentioning that the trials for this tool aren’t entirely risk-free. When signing up you’re required to enter your credit card information. This is the only way you can take advantage of these trials.

Once you’ve created your account you’ll be presented with a huge library of categories and templates. Get a quick preview of each template by hovering over the specific landing page. If you’re interested in the landing page select “Use this template” and then you’re free to start building. Drag and drop the elements you like and edit your SEO settings. If you want to access the A/B testing features then go to the dashboard and choose “Split Tests.” From that point, you can create a split test based on your control page as well as other variations.

leadbox leadpages landing page

Not only is Leadpages strapped with powerful analytics, but it also gives you the ability to capture leads in several different formats. The leadbox tool offers a two-step landing page which helps you with collecting more leads and generating higher conversion rates. Edit your leadboxes and add various widgets. Use your leadbox for countdown timers and coupon lead magnets. The options are endless.

6. Landingi

Landingi is another tool that’s similar to Unbounce in that it has a diverse group of features. It also offers as much ease of use as Leadpages. But what makes Landingi standout is its integrations. This tool offers integrations that give you the ability to streamline your landing page process.

For instance, whenever one of your landing pages leads to a conversion the data can automatically be sent to your email campaign or CRM. This type of automation allows you to completely eliminate the most time-consuming steps.

landingi builder for landing pages

Another awesome feature is Landigi’s library of more than 100 templates. There’s a large collection of icons so that you can easily customize your landing pages to almost any niche. Landingi is also equipped with drag-and-drop and split testing features.

Getting started with Landingi is easy, especially with its risk-free trial. Simply navigate to the homepage and choose the customization option. When setting up your account you can even add a few team members free of charge. This way, your team can collaborate without additional costs to you.

Next, choose the integrations that you need. There are countless SaaS tool integrations to choose from. And this means that you’ll experience better automation. Once you’re at the dashboard, select “Create a landing page.”

At this point, you can select the goal of your landing page.

The options include things like newsletter signup, e-book download, webinar signup, event signup, and sale of product or service. The goal that you choose will affect the types of templates you see. Each one will be specifically designed for that purpose. Once you’ve found the perfect template, select it and start to build. Edit your page by dragging and dropping elements.

landini mobile page builder

The settings give you the ability to make changes to your SEO data and share the page on your Facebook account. Once the landing page has been published you’ll have access to detailed analytics. You’ll be able to see the amount of traffic and leads you’re getting. You can also run tests with just a click of a button. Not only will your lead capture be automated, but you’ll also be able to export your leads if you need a direct list.

Landingi is simple enough for the novice but still provides all of the key features that top marketers need and want. The basic plan is $39 per month.

7. Lander App

Beginners are often drawn to Lander App. And that’s mainly because it’s so affordable and accommodates someone on a tight budget. However, the cost of Lander App is in no way a reflection of how useful this tool is. It’s jam-packed with awesome features.

lander app landing pages

This tool is equipped with everything needed for a successful campaign. It offers drag-and-drop features and a huge variety of elements such as analytics, dynamic text replacement, email or CRM integration, and much more. Its basic plan is $39 per month.

Sign up for Lander App’s 14-day free trial–no credit card required. In order to start working on your first landing page, visit the dashboard and select the plus button. Then, you’ll be given the option to choose a template. While many of these templates are outstanding, there are some that are a bit complex. So if you’re not sure about what will work best for your business, you may need to do a little research to get inspiration and find the best examples for your type of business.

lander app drag and drop

Once you’ve chosen a template, you can build a landing page. Use the drag-and-drop features to edit the page. You can even make advanced edits with countdowns, timers, and PayPal integration.

What’s most impressive about Lander App is that even though it’s within an affordable price range, it still offers some of the same features as other high-end builders. For example, this tool offers powerful integrations that help with nurturing and conversion automation. You can also perform A/B testing on multiple variations of your landing page.

lander pages score

In this way, the Lander App software is perfect for those who are running a small business on a small budget and only need a couple of landing pages each month.


If you want to ensure that your digital marketing campaign is a success then you’re going to need more than a generic home page. Specifically, you need to create a landing page that will get their attention. Not only can a landing page send a ton of traffic to your website, but it can also lead to higher conversion rates. Without a landing page, your visitors will be left to figure things out on their own, which means that you could miss out on a large number of sales.

Yes, creating a landing page can be very time-consuming, especially if you want to create something that stands out in your customers’ minds. But you don’t have to build your page from scratch, struggle with creating various new campaigns, or manually testing the success of each page. Luckily, these seven tools can help to put your business on the right track and guide you through the process from start to finish.

If you’re interested in features like A/B testing and DTR, then you’ll find that Unbounce caters specifically to you. If you’re looking for an all-in-one marketing solution then try GetResponse. If you’re a beginner who is looking for software that is basic and requires no design or programming skills, then try ClickFunnels. If you want to the most variety when it comes to templates then sign up for Instapage. Maybe you want a tool that offers an endless list of features; in this case, Leadpages is perfect for you. Landingi is ideal for those who want to streamline their business and automate as many tasks as possible. If you’re on a tight but Lander App is the most affordable.


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